by Nicole Neroulias
Until Apple founder Steve Jobs died on Oct. 5, after his long bout with pancreatic cancer, most people had no idea that the man behind the Macbook, iPod and iPhone was a devout Buddhist.
But why would they? Not only did Jobs keep his private life fairly private, even as the unwitting spiritual leader of the Cult of Mac, but Buddhism seldom makes headlines in the United States. Unless the story's about the Dalai Lama or the occasional celebrity citing Buddhism as their inspiration for aspiring to better behavior, the belief barely makes a blip in a typical Google News search. Coverage of the role of Buddhist monks in Myanmar's ongoing political evolution is the rare exception to this rule.
Yet it's a major world religion with more than 400 million adherents – 30 times the number of the world's Mormons or Jews, two groups that get far more coverage. Not just a dominant faith in Asia, Buddhism is a growing belief system in the United States, through Asian immigrants, American converts and their children. The Association of Religion Data Archives (ARDA) estimates there are about three million Buddhists in the United States, roughly the same number as belong to the Presbyterian Church (U.S.A.) and more than adherents of the Episcopal Church, the Lutheran Church – Missouri Synod, or the combined Eastern Orthodox churches.
So why so little coverage? My theories:
–Follow the leader: There's no obvious spokesperson. The Dalai Lama only speaks for Tibetan Buddhists, a minority branch. The other popular Buddhism expert is Columbia University's Robert Thurman, an attractive option for journalists who hope quoting Uma Thurman's dad may attract more readers. But he's also a Tibetan Buddhist.
–Size matters: There's no clear measure of how big this faith is, either globally (due to religious freedom issues in China) or domestically. The best we have are wide-ranging estimates. Muddying the waters further, the Buddhist worldview easily combines with other faiths, giving rise to “Bu-Jews” like Robert Downey Jr. But how are they counted?
–Lost in translation: Language barriers make it difficult to cover this predominantly Asian faith, although some American-born Buddhists have been ascending the spiritual leadership ranks in the most recent generation.
–No more drama: Aside from the Free Tibet movement and Tiger Woods' sex scandal, Buddhists come across as a fairly “live and let live” group. In America, there aren't any Buddhist governors or senators – and just two in the House of Representatives – or even any on the President's Advisory Council on Faith-based and Neighborhood Partnerships. Without conflict, political or personal, there's not much Buddhism in the news.
But expect to see more U.S. coverage of Buddhism in the next six months. For starters, it's a major religion in China, home to our money and manufacturing, and there are young Tibetan Buddhist protesters setting themselves on fire over there.
When the Dalai Lama dies or names a successor – though the septuagenarian maintains this won't happen for at least another decade – it would be helpful to have some idea of what that transition means.
Buddhism has factored into the Occupy Wall Street protests, and readers have started to take notice. After all, the Buddha was once in the one percent, before giving up his title and wealth to join the 99 percent.
The Buddhist holiday of “Bodhi Day” in early December – the first observance since Japan's devastating earthquake, tsunami and nuclear disaster – will prompt renewed spiritual reflections on the tragedy and faith-related angles on the recovery efforts.
And we haven't heard anything about Tiger Woods's reconnection to Buddhism since last year. But, if he starts winning again – or has another meltdown, professionally or personally – who knows?
On a final note, the ARDA counts Buddhist enclaves in far-flung places like Yemen, Iceland and Uruguay. What's that like? We should expect to see more U.S. coverage of Buddhism over the next six months, with several obvious angles for journalists to explore regarding Buddhists at home and abroad.
Nicole Neroulias is a correspondent for Religion News Service, a secular news and photo service devoted to unbiased coverage of religion and ethics. A graduate of Cornell University and the Columbia University Graduate School of Journalism, she has previously written for the New York Times and other media outlets. She also writes the Belief Beat blog at Beliefnet (@BeliefBeat on Twitter).